During Spring 2026, I was a member of a design team at the McMillon Innovation Studio, where I worked on a cross-functional design team partnered with PepsiCo’s Gatorade brand. This project focused on applying human-centered design, qualitative research methods, and data-driven decision making to a real-world consumer problem in the hydration market.
As an Industrial Engineering student, this experience allowed me to bridge analytical thinking with consumer behavior, translating unstructured qualitative data into actionable insights and strategic direction.
The Problem
Problem Statement
Our industry mentors gave us an initial problem statement to put us on track for customer discovery:
How might we bring customers back into the sports drink category while simultaneously educating consumers on the importance of hydration and the benefits of Gatorade products?
Market Research
Ideation Session
Our Campaign
